Branding vs Marketing: why skipping the strategic work is risky business
Before we dive in, let me share why I believe…
Tag Branding
When is the time to refresh your Brand?
Let’s begin with a fundamental distinction. A brand refresh is…
Why Did We Start Creating Brands? A Look Back in Time
Branding: from livestock to tattoos, the history of branding is…
In times of crisis, don’t cut your marketing budget.
Before we go any further, let’s be clear: this isn’t…
Marketing in the age of AI: continuous learning
Marketing has always been a field that’s constantly evolving. But…
The Human at the Heart of Branding: My Story
A Journey to the Roots of My Passion My story…