Why it’s vital to improve your brand in the age of LLM search?
The rise of Large Language Models (LLMs) like ChatGPT, Claude, Gemini, Mistral and Perplexity…
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Branding vs Marketing: why skipping the strategic work is risky business
Before we dive in, let me share why I believe this topic matters. I’ve…
When is the time to refresh your Brand?
Let’s begin with a fundamental distinction. A brand refresh is not a full rebrand.…
Why Did We Start Creating Brands? A Look Back in Time
Branding: from livestock to tattoos, the history of branding is older than you think.…
In times of crisis, don’t cut your marketing budget.
Before we go any further, let’s be clear: this isn’t just my opinion –…
Why Karla Ferrer Human Branding? Humans at the heart of the brand
Why Human Branding is essential today ? In a world saturated with marketing messages…
Marketing in the age of AI: continuous learning
Marketing has always been a field that’s constantly evolving. But today, with AI disrupting…
Entrepreneurs Creators & Indie Hackers: Is your brand ready to take it to the next level?
As an entrepreneur, creator or indie hacker, you have a thousand things to manage.…
SMEs: Save time and boost your marketing without hiring
In an SME, time and resources are often limited. Whether you have a marketing…
Large Groups: Expert, flexible and tailor-made support
In a large group, there are many marketing challenges: structuring teams, optimizing processes, repositioning…
The Human at the Heart of Branding: My Story
A Journey to the Roots of My Passion My story begins under the Mexican…