Brand Experience: why it’s the secret ingredient to business Growth
Branding is no longer just about logos and colors—it’s about the experience you create…
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Why it’s vital to improve your brand in the age of LLM search?
The rise of Large Language Models (LLMs) like ChatGPT, Claude, Gemini, Mistral and Perplexity…
Why your Personal Brand is a business asset — Whether you Realize It or not
As a brand advisor, I’ve worked with business owners and corporate leaders who all…
Branding vs Marketing: why skipping the strategic work is risky business
Before we dive in, let me share why I believe this topic matters. I’ve…
When is the time to refresh your Brand?
Let’s begin with a fundamental distinction. A brand refresh is not a full rebrand.…
Why Did We Start Creating Brands? A Look Back in Time
Branding: from livestock to tattoos, the history of branding is older than you think.…
In times of crisis, don’t cut your marketing budget.
Before we go any further, let’s be clear: this isn’t just my opinion –…
Why Karla Ferrer Human Branding? Humans at the heart of the brand
Why Human Branding is essential today ? In a world saturated with marketing messages…
Marketing in the age of AI: continuous learning
Marketing has always been a field that’s constantly evolving. But today, with AI disrupting…
Entrepreneurs Creators & Indie Hackers: Is your brand ready to take it to the next level?
As an entrepreneur, creator or indie hacker, you have a thousand things to manage.…
SMEs: Save time and boost your marketing without hiring
In an SME, time and resources are often limited. Whether you have a marketing…
Large Groups: Expert, flexible and tailor-made support
In a large group, there are many marketing challenges: structuring teams, optimizing processes, repositioning…
The Human at the Heart of Branding: My Story
A Journey to the Roots of My Passion My story begins under the Mexican…