Brand Experience: why it’s the secret ingredient to business Growth
Branding is no longer just about logos and colors—it’s about…
Category Branding
Why it’s vital to improve your brand in the age of LLM search?
The rise of Large Language Models (LLMs) like ChatGPT, Claude,…
Why your Personal Brand is a business asset — Whether you Realize It or not
As a brand advisor, I’ve worked with business owners and…
Branding vs Marketing: why skipping the strategic work is risky business
Before we dive in, let me share why I believe…
When is the time to refresh your Brand?
Let’s begin with a fundamental distinction. A brand refresh is…
Why Did We Start Creating Brands? A Look Back in Time
Branding: from livestock to tattoos, the history of branding is…
In times of crisis, don’t cut your marketing budget.
Before we go any further, let’s be clear: this isn’t…
Marketing in the age of AI: continuous learning
Marketing has always been a field that’s constantly evolving. But…
The Human at the Heart of Branding: My Story
A Journey to the Roots of My Passion My story…